Learn How to Engage and Empower Your Team to Navigate Change and Achieve Business Goals
"Inspired to Innovate" by Domonique Townsend
As a leader, you know that being successful isn’t just about strategy, it’s about execution. Yet, you’re struggling to get stakeholders fully aligned and engaged when driving change or introducing a new initiative. The hidden challenge?
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Employees often feel disconnected from the bigger picture, unclear on how their role contributes to success, and hesitant to take ownership.
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Stakeholders often lack understanding of how their role influences leaders across the organizations and employees to buy-in.
Inspired to Innovate equips you with a proven, 3-phased framework to empower your team, strengthen engagement, and improve how work gets done. Whether you're leading a business transformation, navigating organizational change, or trying to increase productivity, this book provides the strategic roadmap you need to turn resistance into momentum and momentum into results.
This book is a blueprint for creating a work culture where employees feel invested, engaged, and motivated to perform at their best.
Why You Should Read This Book
You face more pressure than ever to deliver results, but behind closed doors you experience:
✅ Feeling overwhelmed by the complexity of business challenges and employee disengagement.
✅ Lacking buy-in from employees, leading to slow adoption of new processes and missed targets.
✅ Ineffective solutions that look good on paper but fail in execution because they don’t align with how employees actually work.
✅ Resistance to change or a new initiative, even from high-performing team members.
The truth is, having a strong strategy alone is not enough to support your success, but in how well you engage and empower your team to execute it. Inspired to Innovate helps you bridge this gap.
What You'll Gain From This Book
Inspired to Innovate takes you step-by-step through a 3-phased framework designed to help you engage employees, align business goals, and improve execution:
Phase 1: Specify the Current State and Aim
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Identify where you are now and where you need to go.
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Uncover hidden bottlenecks and misalignment in how work is done.
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Clarify business objectives and define success metrics so that everyone knows the target.
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Competency Developed: Strategic Problem-Solving
Phase 2: Design for Engagement and Innovation
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Develop strategies that increase employee involvement and ownership.
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Create a feedback loop to gather insights directly from those doing the work.
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Align leadership behaviors with business goals to reinforce accountability and trust.
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Competency Developed: Employee Engagement and Influence
Phase 3: Assess Implementation for Continuous Improvement
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Measure the effectiveness of the new processes and strategies.
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Identify what’s working and adjust where needed to sustain momentum.
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Build a culture of continuous improvement where feedback drives better results.
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Competency Developed: Leadership and Decision-Making
Why It Works
Most leadership books focus on theory. Inspired to Innovate is different. It provides a strategic, action-oriented framework designed from my experiences and expertise to navigate real-workplace challenges.
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This book will help you stop feeling like you have to figure out everything alone.
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It will give you the tools to empower your team to take ownership and drive outcomes.
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It will help you shift from firefighting problems to proactively solving them with confidence and clarity.
Who This Book Is For
✔️ Leaders driving a business initiative or transformation
✔️ Business owners looking to increase employee engagement and operational efficiency
✔️ Managers struggling with team alignment and buy-in
✔️ High-performing professionals seeking to strengthen leadership skills
Get Your Copy Today
You don’t have to keep feeling stuck or overwhelmed. Inspired to Innovate provides the roadmap to help you engage your team, align business goals, and drive results—without the stress.
Buy your copy now to start building a more engaged approach to deliver results in leading a new initiative or change at work.
For bulk book orders of 50+ copies, email info@weoptimizework.com for special pricing.
About the Author Domonique Townsend
Domonique Townsend is the CEO of We Optimize Work, an author, TEDx speaker, and international speaker passionate about improving how employees experience and contribute to workplace change. Her 17+ years of combined industry expertise as an Industrial Engineer, Lean Six Sigma Master Black Belt, and Corporate Consultant have impacted over 100,000 leaders, business owners, and employees globally. Domonique's leadership has helped organizations add over $80 million in value through improved performance, productivity, and engagement.
Her recognitions include being named Change Management Expert of the Year 2024 - North America Business Awards, 2024 WBEC South Supplier of the Year - Class IV, WBEC South Innovation Award Winner, 2024 Nashville Post InCharge Leader: Management Consulting, American Express Founder of Change, Mastercard Small Business Innovator Award Winner, and 2021 Nashville CABLE ATHENA YP Nominee. Domonique is a board member of Purpose Preparatory Academy and is active in the WBENC NextGEN Advisory Council.
Outside of her professional work, Domonique enjoys writing, dancing, mentoring college students pursuing STEM career paths, advocating for educational resources for youth in at-risk communities, and most especially, spending time with her husband and four children.
WOW Optimize Your Operations Workbook
Small Business Owners Edition
Limited Copies Remain
The WOW Optimize Your Operations Workbook is created to help you:
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See Your Business as A Process
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Identify Operational Gaps and Opportunities
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Create Your Operations Blueprint
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Innovate Your Approach for Continuous Improvement
Your business was likely founded to pursue a passion and solve a problem that provides a positive experience for others as a result. Whether your offering is a product or service, one of the biggest challenges faced by small business owners is being able to effectively manage workflow.
The WOW Optimize Your Operations Workbook is tailored to help you create an operations blueprint that clarifies what milestones are essential in meeting a customer need, optimize how you engage others to meet an outcome and identify what systems and processes best align for your operational success.
Click below to purchase your workbook today!
Make Work Feel Good™
We Optimize Work, LLC.
E-mail: info @weoptimizework.com